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Alejandra Castro

 

Art Director – Set Decorator

Professional on Mass Media Communication with focus on cinema and TV.

SKILLS

  • Definition of visual concepts in order to communicate a specific message, based on semiotics, visual narrative, form, color and perception.

  • Creation of specific scenarios and atmospheres in order to support the project’s narrative.

  • Film, TV and advertising spots production.

  • Research, analysis and writing for different media outlets.

  • Management and coordination of technical and human resources.

  • Customers and supplies management.

  • Planning, control and execution of projects and its budgets.

  • Planning and execution of social events.

  • Ability to develop teamwork.

  • Public relations management skills.

 

PROFESSIONAL EXPERIENCE

 

ART DIRECTION / PRODUCTION DESIGNER

  • Art Director - Tv show “Arelys Henao season 2” / Caracol Televisión / 2023.

  • Production Designer - Feature film “Colibrí” / La cuarta producciones / 2023.

  • Production Designer - Feature film “Sábado Oscuro” / Dos cuartos producciones / 2023.

  • Art Director - Short film “Fin del mundo” / Improvisual Project / 2022.

  • Art Director - Short film “A cuatro pasos” / Dos cuartos producciones / 2022.

  • Production Designer - Feature film “Ultraviolencia” / Dos cuartos producciones / 2021.

  • Production Designer - Feature film “Tiempo presente” (Present time) / Dos cuartos producciones / 2020.

  • Art Director – Tv show “Un chef en casa” (A chef at home) / Armadillo Azul/ 2019.

  • Art Director – “De Levante” Web series / Caracol Televisión – Dos Cuartos Producciones / 2019.

  • Art Director – “Narcos” series, season 3 / Netflix - Dynamo Producciones / 2016-2017.

  • Art Director and Set Decorator for TV and cinema advertising spots / Kiwi Films, Bancolombia, Oreo, Ésika, Bioexpert, Colcafé, Motos Hero, La Florela, Ponqué Gala, Colombia Marca país, Supermercados Jumbo, etc

  • Art Direction teacher for film / Zona 5, Escuela de Cine y Fotografía / 2019-2020.

  • Art Director – Videoart “Caracas Rosa” (Pink Caracas) / Masseratti 2 litros / 2015.

 

SET DECORATION

 

  • Set Decorator - “La Mirada de los Condenados” series (The look of the doomed) / Fidelio Films / 2019.

  • Set Decorator - Feature film “Camino de Libertad” (Freedom trail) / 1996 films / 2019.

  • On set coordinator  - “Green Frontier” series / Netflix - Dynamo Producciones / 2019.

  • Key Set Dresser – Feature film “Gemini Man” / Skydance Media - Dynamo Producciones / 2018.

  • Set Decorator – Shortfilm “El Arribo” (The Arriving) / Cromática Art Crew /2012.

 

ART DEPARTMENT COORDINATION

 

  • Art Coordinator – Feature film: “Mile 22” / STX Entertaiment - Dynamo Producciones / 2018

  • Art and Decoration Coordinator – “Narcos” series, season one and two / Netflix - Dynamo Producciones / 2014-2016.

  • Art Coordinator – Feature film “Out of the dark” / Participant Media - Dynamo Producciones / 2013.

 

OTHERS

 

  • Props Buyer – “Longboard” series / Dynamo Producciones / 2022.

  • Prop Master - “La reina del flow 2” series (The queen of flow 2) / Sony Entertainment – Caracol TV / 2021.

  • Props Buyer – Feature film “Bogotá” / Jaguar Bite / 2020.

  • Art Assistant – Feature film “The Belko Experiment” / MGM Studios- Ítaca Producciones / 2015.

  • Wardrobe designer –Shortfilm “Servicio gratuito” (Free service)/ Direktor Films / 2012.

  • Exhibiting photographer on gallery “Noche de Lentejuelas” (Sequin Night) / Latin American Study Centre “Rómulo Gallegos” / 2010.

  • Wardrobe Assistant – Telenovela “¡Qué clase de amor!” (What kind of love!) / Venevisión, BCC Producciones / 2009.

  • Wardrobe Assistant – Feature film “Cuidado con lo que sueñas” (Be careful what you dream) / Gess Producciones / 2008.

  • Art Producer - Fashion Photographer: Roberto Rodríguez / 2008.

 

ACADEMIC STUDIES

 

  • Mass Media Communication with focus on cinema and TV / Andrés Bello Catholic University / 2003-2008.

 

  • Degree on Art Direction for Cinema / National Film School /2012.

 

ADDITIONAL PROFESSIONAL FORMATION

 

  • Coronavirus basic awareness on production training, ScreenSkills, 2020

  • Production design for film and screen. Australian Film Television and Radio School (Online), 2020.

  • ​​Business strategies for creative and cultural industries. Cámara de Comercio de Bogotá, 2019.

 

  • Experiential Marketing Strategies. Cámara de Comercio de Bogotá, 2018.

 

  • “Visual merchandising and showcases” Workshop . Cámara de Comercio de Bogotá, 2017.

 

  • “Innovation and creativity in processes” Workshop. Cámara de Comercio de Bogotá, 2017.

 

  • Master class “Production Design”, by Eugenio Cabellero. Congo Films. Bogotá, 2017.

 

  • Art Direction Workshop “Art in the seventh art”, by Salvador Parra, Production Designer. Medellín, 2012.

 

  • Scenographic spaces design Workshop. SENA. Bogotá, 2012.

 

  • Scenographic Workshop. SENA. Bogotá, 2012.

 

  • Cinematographic Marketing Workshop. CNAC. Caracas, 2011.

  

  • Decoration and props design for cinema, TV and advertising Workshop. Caracas, 2009.

 

  • Art Direction and Visual Communication Workshop. Metacarpo Producciones. Caracas, 2008.

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